“An ounce of prevention is worth a pound of cure.” – Benjamin Franklin
Imagine walking into your office one morning, only to find your entire system frozen. Emails? Gone. Orders? Unfulfilled. And your customers? They’re already questioning your reliability. Each passing minute isn’t just lost time—it’s a lost opportunity, a shrinking window to rebuild trust.
It’s easy to think, “Cyber attacks only happen to the big guys.” But the truth is, the cost of doing nothing is much higher than investing in a robust cyber security strategy.
Why Cyber Security Is an Investment, Not an Expense
Think of cyber security like a well-built fortress. It’s not just insurance you pay for and hope you never use. It’s the moat, the drawbridge, the well-trained guards who keep watch 24/7. But too often, businesses delay taking action because they see the cost upfront—without considering the catastrophe that comes with doing nothing.
Here are a few examples that should make you think twice:
- Target: The 2013 breach cost the retailer over $290 million in legal fees and compensation.
- Equifax: A 2017 breach exposed the data of 147 million accounts, leading to a settlement of up to $700 million.
Both companies learned a harsh lesson: doing nothing costs far more than doing something.
The Risks of Doing Nothing
- Data Breach Costs: In Canada, the average cost of a data breach sits around $4.4 million CAD. For businesses holding sensitive customer information, even a single breach could mean irreversible damage—not just financially, but to your reputation.
- Downtime: Downtime doesn’t just cost you money—it erodes trust. Every minute you’re offline, your customers are wondering why—and more importantly, considering alternatives.
- Ransomware: With ransomware attacks on the rise, businesses often face huge demands to get their data back. Without a plan, you could be paying just to stay afloat.
Cyber Security: An Investment That Pays Off
When you invest in cyber security, you’re not just protecting your business—you’re sending a message to your customers: We’re trustworthy, we’re secure, we’ve got you covered.
Here’s what that investment looks like:
- Proactive Threat Monitoring: Detect and respond to threats before they can cause damage.
- Regular Security Audits: Identify and address vulnerabilities before hackers find them.
- Employee Training: More than 80% of breaches come from human error. Continuous training helps your team recognise and avoid common traps.
- Incident Response Plan: Breaches happen—no system is perfect. But with a solid response plan, you’ll minimise the damage and bounce back faster.
Are You Ready to Invest in Your Future?
Cyber security isn’t a “nice-to-have” anymore. It’s the cornerstone of any business looking to thrive, not just survive, in today’s digital world. At F12, we specialise in building tailored cyber security strategies that fit your business and your budget.
The question is, are you ready to invest in tomorrow?
Reach out to us today, and let’s talk about securing your future.
