The “Fourth Revolution” is upon us, and a business that doesn’t adapt may risk getting left behind. What technologies should you add to your company’s toolkit to help you innovate to improve your business? In early 2022, F12’s CMO Devon Gillard was at an industry...
Michael Contento
Author
Articles by Michael Contento
How to Redesign Your Traditional Sales Strategy to Grow Your Business
Why F12 brought in Ballistix founder and author of The Machine’s Justin Roff-Marsh to revamp their sales strategy and processes—and how it could work for your business, too. By F12 Many companies face the same sales strategy problem: their salespeople are so busy...
M&A Spotlight: Level4 Technologies
To grow the business and retain invaluable employees, selling Level4 Technologies to F12 made the most sense. In 2018, Level4 Technologies was one of Greater Vancouver’s largest managed IT service providers. The company, with 65 employees, offered small and...
Webcast Insights: The Future of Business Connectivity
An in-depth look at the future of business connectivity and how to make sure you’re using the best technologies for your business. CMO Devon Gillard recently hosted an exciting webcast with our friends at iTel Networks. iTel is Canada’s leading data...
Why I Sold My Company to F12
In December 2021, I sold my company to F12.net. I had been building it for more than a quarter-century since I was 20 years old. The step meant giving up a brand, My Blue Umbrella, that I had developed and sweated blood to grow. It also meant surrendering the autonomy of being a founder and entrepreneur. And it was the best decision I’ve ever made.
Webinar Insights: Deconstructing Digital Transformation
“Digital Transformation” has become a buzzed-about phrase in IT in the last few years. But what does the term really mean? In this recent webinar, F12 Business Innovation Executive Michael Contento and Chief Marketing Officer Devon Gillard break down the term, and share case studies of digital transformation at work, simplifying and transforming three of their client’s businesses—and could be applied to your business, too.