We’re excited to share an important next step in F12’s continued evolution.
Since joining F12.net, AMTRA has continued to operate as a division within F12, giving customers continuity while our teams, systems, and operations have progressively come together. Now, that integration is moving forward.
Effective November 2026, AMTRA will become part of F12.net.
With F12, customers will continue to receive the same high level of support and strategic guidance, backed by broader investment across Microsoft solutions, cloud, security, AI, technical expertise, and customer success.
It’s an exciting next chapter for AMTRA, and an important step in how F12 continues to grow its Microsoft capabilities for North American organizations.
Why AMTRA’s Evolution Is a Natural Next Step for F12
Growth matters most when it creates more value for the people you serve. That has been the focus since AMTRA joined F12.
AMTRA brought deep Microsoft expertise, strong customer relationships, and a proven ability to help organizations get more from their technology investments.
F12 brings broader capabilities across managed IT, cybersecurity, AI adoption, and strategic IT services, backed by a growing Canadian footprint.
Since coming together, our teams have been steadily aligning the systems, processes, and operations behind the scenes while continuing to support AMTRA customers with the experience and expertise they know today.
Evolving AMTRA into F12 is the natural next step. It brings our Microsoft capabilities and operational systems together under one F12 brand, creating a stronger foundation for continued investment in Microsoft solutions, technical expertise, and customer success.
Together, we can build on what AMTRA has established while giving customers greater access to the capabilities, expertise, and support they need for what comes next.
| “AMTRA has built something special around Microsoft expertise and helping organizations make technology work better for their business. Those are strengths we value deeply at F12.
“Bringing AMTRA forward under the F12 brand gives us an opportunity to build on that foundation while investing even more in the expertise, support, and capabilities our customers rely on. “We’re excited about this next chapter and what our teams can accomplish together.” —Alex Webb, CEO, F12.net |
Meet AMTRA, Now Becoming Part of F12
AMTRA has built its business around helping organizations get more from technology, with deep expertise across Microsoft, cloud, security, modern work, and AI.
Headquartered in Calgary and serving organizations across the US and Canada, AMTRA has developed a strong reputation for bringing people, process, and technology together to help organizations modernize how they work.
AMTRA is a Microsoft Solutions Partner for Modern Work, Security, and Azure Infrastructure, with specialization in Adoption Change Management.
Even more so, AMTRA works with customers to understand where they want to go, then helps them adopt, secure, and get more value from the Microsoft technologies that support their business.
| “AMTRA has always been focused on helping our customers make technology work better for their people and their business.
“Joining F12 gave us the opportunity to build on that foundation with broader capabilities, greater scale, and a shared commitment to customer success. “As we evolve into F12, I’m excited about what this next chapter means for our customers and our team, and about everything we’ll be able to accomplish together.” — Tasso Chondronikolis, F12.net Chief Strategy Officer, AMTRA Founder |
What This Means for F12 and AMTRA Clients
For AMTRA clients, AMTRA’s move into F12 opens the door to broader capabilities across AI adoption, cloud, and strategic IT services, while continuing to build on the Microsoft expertise and customer relationships already in place.
It also means greater access to F12’s national capabilities, technical expertise, and support as customer needs continue to evolve.
For F12 clients, bringing AMTRA more fully into the F12 brand strengthens our Microsoft capabilities across AI Business Solutions, Security, and Cloud & AI Platforms.
Together, we can support more of the technology priorities our clients are facing today and help them prepare for what comes next.
Building the Next Chapter Together
F12 has grown by helping Canadian organizations get more from their technology, strengthen their security, and make smarter decisions about what comes next.
AMTRA has added important depth to that journey, particularly across Microsoft technologies and beyond. The evolution to F12 brings those strengths more closely together under one brand and one operating model.
We’re excited about what F12 represents for our clients, our teams, and the future of F12.
There’s a lot to look forward to. And this next chapter is just beginning.
